Our Blog.

How To Cover Your Ass

by Administrator 21 Dec 2015

Want to run your own giveaway on your own platforms but worried about the legal mumbo jumbo? Let's make it easy for you! 

But if all of this is too much, media competitions mean they are the promoters and therefore in charge of all of this stuff. 

Thanks for  at &Mine for this super helpful guide. 

* Last Edit on this Article – Do I need a Competition Permit in Australia – July 2015.

Running a competition in Australia can be a daunting task – especially when you consider that Australian states tend to operate independently of each other when it comes to permits. Well, we’re here to clear the air a little!

When searching the web for rules regarding running a trade promotion in Australia, there seem to be few sources that aggregate State’s positions on trade promotions and applying for a permit so we went called and emailed each state (August 2012) and put together this handy guide.

Competition/Trade Promotions

Competitions aimed at promoting a brand or business are classified in most Australian States as trade promotions. For instance – if you’re a marketing manager or an advertiser and you’re looking to promote a brand through a competition, you need to be assessing how you’re going to be running your competition as it impacts on whether or not you’ll be needing to apply for a trade promotion permit.

Raffles, club competitions or charitable competitions may be subject to different rules.

Game of Skill vs. Game of Chance

As a rule of thumb, Games of Skill – competitions that require a user to answer a question or submit something (Showing ‘Skill’ in order to win) – don’t require Trade Permits within Australia. These competitions are selected by a judge through a selection process where the best or most skillful entry decides the winner.

Games of Chance are competitions where chance or probability is taken into account following an entry will require a trade permit pending what State the promotion is open to and the total value of the prize. These trade promotions have an element of chance – like a lottery.


Trade Promotion Permit in Victoria:

  • From 20 June 2015, businesses, charities and community organisations no longer need to apply to the Victorian Commission for Gambling and Liquor Regulation (VCGLR) for a permit to conduct a trade promotion lottery.
  • More information can be found at the VCGLR

Trade Promotion Permit in NSW:

  • Games of Skill do not require a permit
  • The NSW OLGR requires a permit for ALL Games of Chance regardless of total prize pool value and strict guidelines must be met.
  • Exceptions : Games of Chance for a Christmas Party or Office Draw do not require a permit.

Trade Promotion Permit in South Australia:

  • Games of Skill are not considered a lottery under the Lottery and Gaming Act 1936
  • A permit is required where promotions have an element of chance and the total prize pool exceeds $5000 OR the competition offers an Instant Prize
  • Competitions where you answer a simple question and the FIRST person is the winner also require a permit.
  •  More information can be found at the SA OLGC

Trade Promotion Permit in the ACT:

  • Games of Skill do not require a permit
  • Promotions that have any element of chance are required to apply for a permit regardless of prize pool size (Permit prices can be found here)
  • More information at the ACT Gambling and Racing Commission

Trade Promotion Permit in the NT:

  • Games of Skill do not require a permit
  • Promotions that have an element of chance and a prize pool to a value greater than $5000 will require a permit
  • More information can be found via the NT Department of Justice

 Trade Promotions in QLD : 

  • Trade Promotions do not require a permit, but there are special conditions on some formats to be met under $2,000 and under $50,000. See : QLD’s competitions-raffles-bingo etc information page for a complete summary. In short, if you meet the criteria, you will only need a permit above $50,000.
  • Businesses conducting Trade Promotions do not require a permit if there is no entry fee.

 Trade Promotions in WA : 

  • A permit is not needed if the entry is free or the promotion entry is gained by the purchase of a product at its usual price, eg. If the cost of your butter product at retail is usually $2, and remains at $2 during the course of the promotion.
  • However you need to conduct the promotion based on the WA gaming guidelines. For more information please visit the RGL site

Currently, Trade Promotion Permits for Tasmania are not required, although certain conditions may apply.

What if I’m conducting a National Draw Online or Offline ?

So in summary, if you are conducting a national draw online or offline and there is an element of chance, you’ll need a permit in the ACT and NSW regardless of Prize Pool. If your trade promotion offers and Instant Prize (not drawn later or at the end of a competition period) you’ll also need a permit in SA. If there is No Element of Chance you do not need a permit in Australia. Note: We recommend seeking up to date legal advice and publishing clear terms and conditions to every promotion if it is a consumer (non-internal office draw) competition.


Join over 1000 businesses sharing in over $10 million in media exposure   Get Started

Leave a Comment

Related Blogs